[Grant Proposal] Understanding & Improving the Governance Participation in Ribbon


Dealing with voter fatigue and finding the right onboarding incentives are points of struggle for every DAO. The fact that DAOs do not have any information on their non-participating members makes the puzzle harder. DeepDAO believes that it is possible to understand $RBN token holders down to their interest categories and activity patterns to point toward measures to improve voter participation.

We propose conducting a data-based segmentation of $RBN token holders to find out the largest segments of non-voters, voters with decaying participation scores, etc. to point toward the right onboarding steps/incentives for them.

How to address this

Governance activity in different DAOs can tell us about the character of a wallet.

Governance activity in different DAOs can tell us about the character of a wallet.
For example, from a brief look at this $DAO voter: scottbeale.eth. As they are clearly interested in NFTs, introducing governance badges or POAPs might help onboard similar people to the DAO. The same goes for starting a research guild if 100s of people are interested in data & analysis or creating more avenues for contribution if the DAO has a large enough segment of gig workers.

Thus, having a granular breakdown of DAO members in terms of their interests will help Ribbon optimize its governance process and strengthen its community.

This proposal aims to create interest and activity-based segmentation of $RBN token holders so that the DAO can find methods to retain and onboard new addresses to Ribbon’s governance.


A very high-level plan of action for analyzing the 4.5k+ $RBN token holders:

  1. Get the DAO resumes of all $RBN token holders (granular activity & memberships), as aggregated by DeepDAO
  2. Based on (1):Label each address’s interest (NFTs, DeFi, Investments, Gaming, gig work, etc.) “Interest” is defined as membership or activity in a DAO category over a threshold.Label their activity on Ribbon (persistent voter, long-term dormant address, non-voter, an address that used to participate, an address that is getting less interested in participating over time, and more.)
  3. Repeat step 2 with different interest/activity categories to optimize the segmentation. We now have a well-segmented view of $RBN token holders with info on how large each segment is.
  4. Label bots & vote miners: recent research by DeepDAO identified voting miners’ activity across the DAO ecosystem. We use this data to check for malicious actors.
  5. Based on DeepDAO’s domain expertise in Web3 and governance, work with Ribbon to define the right incentives/onboarding steps for each segmented group.


  1. A report with analysis of all governance participants of Ribbon and non-active $RBN holders. This will answer questions like who are the primary participants, which are the largest segments of active, and inactive participants, which segments have the highest attrition/retention, etc.
  2. A CSV file with all $RBN token holders and their category interests, as reflected by the DAOs they vote in.
  3. Based on (1) & (2), a brainstorming session with Ribbon to come up with an action plan to onboard inactive segments of voters. One such step could be introducing NFT badges if we discover a large number of people who are interested in NFTs or starting guilds if we discover a segment of users that are looking for gig work.


Milestone 1:

DeepDAO dives deeper into $RBN holders and finalizes the optimal labels & interest categories.

Time required: 4 weeks from the start of the project

Milestone 2:

DeepDAO hands over deliverables (1) & (2)

Time required: 2 weeks from Milestone 1 completion

Milestone 3:

DeepDAO works with Ribbon on finalizing deliverable (3).

Time required: 2 weeks from Milestone 2


We request a total payment of $15,000 with the following breakdown: 33% ($5,000) after Milestone 1 and the remaining 67% ($10,000) after Milestone 2.

The payments can be made in fiat currency or any liquid tokens.

About DeepDAO

DeepDAO is the #1 discovery and analytics engine for the DAO ecosystem. We aggregate, list, and analyze financial and governance data for over 12.5k DAOs and 6.9M governance token holders across different chains and governance platforms. DeepDAO is widely recognized in the ecosystem and media as the go-to source for data about DAOs.